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MCS 3600 - Consumer Information Processes F,W (3-0) [0.50]

This course provides an in-depth treatment of information processing research and theories as they relate to consumer judgement and choice. Components of theory addressed include: attention and perception, motivation, processing capacity, encoding and memory storage, retrieval and decision processes. Applications to marketplace policy and strategy are discussed.


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Posted By : Anonymous
Posted On : February 3, 2011

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This is a blank comment, who would do that?
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