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MCS 2600 - Fundamentals of Consumer Behaviour F,W (3-0) [0.50]

Organizations survive and achieve their goals by satisfying the needs and wants of consumers as well as or better than their competitors. This course examines consumer behaviours, the economic, social, cultural and psychological factors related to consumer behaviours, the evolution and change in behaviours and relationships, and the ways in which consumers respond to stimuli employed in the marketing of products, services and ideas.


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Posted By : Anonymous
Posted On : November 30, -0001

Comment :
Interesting course. Prof Foti is VERY nice and generous, but her teaching style is kindda boring - she reads her slides but she tries very hard to make the class participate in school activities, which encouraged me to get involved and now I am better off!
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