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HTM 4170 - International Tourism Marketing and Development W (3-0) [0.50]

This course encourages students to develop a cross-cultural awareness of the objectives and issues regarding the development of tourism as well as the trends that shape the various sectors of the hospitality and tourism industry in every region of the world. Students will be introduced to a variety of multinational tourism policies as well as strategic and structural approaches to the development of the industry through readings, case studies and presentations.