Its truly said, “Beauty lies in the eyes of the Beholder”. Pepsi Logo Redesign Nader October 23, 2008 15 Comments One of the biggest rebrandings in history will take place over the next months and years. The new logos are definitely targeting the younger generations.Since the big push on health drinks, soda sales have dropped significantly. Noticed that the logo of Diet Pepsi has a different curve than the rest? Over the years, Pepsi’s logo evolved and changed with the times. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. Other Post Type. Very interesting and informative post. This continues to be the trend today. The Diet Pepsi logo indicates a smirk, Pepsi a smile, Pepsi Max a laugh. The globe symbol of the Pepsi’s logo plays a vital role in portraying the earth’s GeoDynamics, Magnetic field and Gravitational field. Those were the days when soft drinks were used as medicinal aid. It certainly is graphically clean and very soapy refreshing! sorry mate, it wouldn’t work, graphic designer from istanbul…this must be a joke or something…, I liked their 1973 logo. (Signing Beyonce as a multi-year brand ambassador cost the company $50 million. It was from Peter Arnell, the man behind the logo. In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and a minimalist label design. Posted by 4 months ago. So why does the simple looking logo is among the most expensive one? Also, Mountain Dew will be rebranded as Mtn Dew. The Pepsi horizontally-striped globe was an iconic part of the soda giant's branding for more than half a century before the company ditched it in favor of a swoopy mess in 2008. Details of which are available in BreathTaking. Pepsi also teamed up with YouTube to produce its first daily entertainment show called Poptub. In 2009, Pepsi, Diet Pepsi, and Pepsi Max began using all … Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010 and Pepsi One got the redesign in 2012. Encrypted meta messages were meant to add more appeal to the brand and forge an emotional bond with the customers. a 1. A hand drawn red typeface. Tried writing in Medium for the 1st time, hope this article was helpful for you. Now these new ones, i don’t know …. sorry. This period was characterized by a change in the location of the company’s name. Inside a sphere-like shape, there is a white swirl dividing it in two parts: blue and red. This Pepsi logo version carries a lot of era-appropriate influences like 3D and futuristic styles. I am a new york based graphic designer. Also, the Diet Pepsi Max has had a name change, it is now called Pepsi Max. 2008 to present day. Capital One did just that, except they embraced a trend that ended ten years ago. Check out this SlideShare : https://www.slideshare.net/Foodsfluidsandbeyond/breathtaking-pepsi. The history of the Pepsi logo is one of constant reimagination. The 2008 redesign of the Pepsi logo gave the stripes an upward flow, resembling a smile (Image credit: Pepsi) Coke may be the world's number one soft drink, but Pepsi has done pretty well over the years too. It revealed the hidden secrets of the simple looking logo. Sorry, your blog cannot share posts by email. Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. The concept of Golden Ratio plays essential role in the erection of human beauty. The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product. The Tipping Point: Who is best placed to do strategic design. The Pepsi Ratio is aesthetic geometry. The current Pepsi logo, which is often nicknamed Pepsi Globe, somewhat resembles a smile. Pepsi Co will be revamping the design and identities of their key brands while their sales drop between 2% and 5% in various beverage categories. Nike’s logo was purchased for $35, Pepsi paid $1 million for the existing logo. This redesign opted to focus on increasing the 3D effect of the Pepsi Globe, and increasing the logo’s visual impact. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. This is how the new cans and bottles will look like. In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. B. Image Source: rahelgebreyes.wordpress.com. Honestly….Almost all graphic designers around me says “This is really ugly Logo”. Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010 and Pepsi One got the redesign in 2012. Mountain Dew will be renamed as “Mtn Dew” on packages, and Diet Pepsi Max will be known as simply Pepsi Max. Arnell Group redesigned Pepsi's logo to the tune of $1 million in 2008. That’s supposed to be a smile? While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million. On October 2008, Pepsi decided to redesign its logo and rebrand many of its product. But now, since the “rationale” for the new logo is circulating on the web, the debate has taken on a viral life of its own. In the spherical shape, a white swirl divides it into two areas: red and blue. Gatorade will also receive a redesign, focusing the brand on the letter G. Changes will include a graphical redesign of core Pepsi CSDs Pepsi, Mountain Dew and Sierra Mist and a rebranding of some products. Worst of 2008 - dumb logo redesigns | Capital One & Pepsi When companies redesign logos, they often embrace design trends. PepsiCo is one of the biggest soft drink manufacturers in the world and the redesign of their logo in 2008 reportedly cost $1,000,000. The 27-page design brief for the Pepsi logo redesign entitled “Breathtaking” reads like a scientific white paper loaded with marketingese and unprecedented levels of highly creative BS. General discussion about beverage related products. 333. I don’t like the redesign. The redesign was comparable to Coca-Cola's earlier simplification of its can and bottle designs. Both new and old logos have an … This existing logo was designed by Peter Arnell of the Arnell Group. When Peter Arnell’s document was leaked, he faced huge criticism for his logics behind the logo. The present Pepsi logo was created in 2008, when the company started revamping its brand as part of its global re-branding strategies. Brands like Google, BMW, and the likes have redesigned their logo to create a crisp graphic mark. And when you want to do some re-branding of your own, start by tossing the 50 Things No Man Over 40 Should Own . And its simple, classic, circular logo is nothing short of iconic. 2006 – 2008. Pepsi, Diet Pepsi and Pepsi Max will use all lower-case fonts for name brands. The New York-based brand consultancy agency Arnell Group was hired on a $1 million contract to perform the brand update, leading to a 27-page design proposal titled … ‘Pepsi-Cola’ dropped the word ‘Cola’ from its name in 1962. The Pepsi Ratio is created by two simple circles, that are in a set ratio to each other: The Golden Ratio. The design of the new emblem channels the ideas of the golden section, Earth’s magnetic field and gravitation, fengshui, and other fields of knowledge. Segway So Intuitive: A Chimp Can Handle It, Italy’s Fastest Police Car: Lamborghini Gallardo, sipbits | fresh squeezed founders » This is what $1.2 billion looks like, The Creative unConference – Guest Post from Stephanie Sharp | Brainzooming. It can be observed when we align the logo from 0° to 90°. The top deviation of red colour in the logo at the upper right hand side represents earth gravitational pull and relativity of space and time. Pepsi Logo Design Elements The Pepsi logo of today, which is often dubbed Pepsi Globe, kind of looks like a smile. Nike spent only $35 for its logo in 1971 Twitter paid only $15 for its original design The news was first reported in Beverage Digest. The BBC famously spent some $1.8 million to make over its logo in 1997, switching from slanted fonts and color splashes to simple letter boxes in slanted Gill Sans font. Have a great day ahead. The price tag for some of the most iconic logos of all time vary drastically. 2008 – 2014. I have attached the link to the document below. Arnell Group spent a reported $1 million in 2008 for a Pepsi rebranding and logo redesign. I am a retired designer and have over 4000 Pepsi Cans – pretty please XXXX where can I get the new promo packs??? The Pepsi Ratio It starts with a circle. This is the one that costs $1 million. Last year Pepsi spent several hundred million dollarson a new logo. Current Pepsi logo has patriotic palette of the 40s, minimalistic design approach of the 60s and 70s as well as script-like curves from the logos original look. According to Stock Logos, "The listed prices include a complete branding package unless otherwise noted." Draw a circle with diameter d=a. However, some people view this logo change as a failure and a lost battle in the infamous Cola Wars, commenting that the Pepsi logo will never achieve the timeless identity of the Coca-Cola logo. In 1973, Pepsi switched to the globe style logo. a=1.61803399 b=1 a=1.61803399 b=1 a a a 0.5a b a a a 0.5a a a=1.61803399 b=1 a a=1.61803399 b=1 7. It is now moved down and colored blue. Any suggestions or comments are welcomed. I’m seeing a bit of pacman here (yummy yummy!) The 3D logo was made flat and minimalistic. The redesign was comparable to Coca-Cola's earlier simplification of there can and bottle designs. Pepsi is one of the worlds most recognized brands, and this iteration appears like a redesign done by a student in a community college and posted it on deviantArt. Only the logo, designed by New York-based Arnell Group has been released so far. The white area in the logo is the series of smile. The minimal logo had an ocean of secrets that very few knows about. ( If they do ugly marketing.. this logo could be perfect). In 2008, Pepsi splurged 1 million dollars on a new logo with a secret meaning. Meet the founders behind the hottest new brands. Unfortunately, a 27 paged internal document(named BreathTaking) from the company was leaked. …. From bright red with spikes to curly and wavy, the logo had a great history. “Today’s target demographic is radically different. The drink was originally named as Brad’s Drink, in 1983 by Caleb Bradham. The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo (see below). From the 3D inspired design, the logo adapted to the flat design movement. Not sure if design direction will work with today’s generation? One of the biggest rebrandings in history will take place over the next months and years. This existing logo was designed by Peter Arnell of the Arnell Group. Wayne D. says: December 26, 2008 at 1:25 pm. Close. The redesign reportedly cost $1 million and was done by the Arnell Group in 2008. Since 1898, PepsiCo revised its logo several times. Over it’s 122 year history, the logo has seen 12 redesigns. Here i would like to share few more logo prices. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers.”, “Tropicana will also be differentiated, enabling us to re-engage consumers with this iconic brand.”, “We’re initiating similar upgrades for the entire Gatorade line, which will have an entirely new contemporary identity, and there will be exciting innovations for both G2 and Tiger and a renewed Propel platform.”. In October 2008, Pepsi announced it would be redesigning its logo and re-branding many of its products by mid-2009. Pepsi, Diet Pepsi and Pepsi Max began using all lowercase fonts for name brand. This is the most interesting and funniest part of the logo. im a designer, and in terms of the target audience, hate it In that document, he stated many facts and described the evolution and significance of Pepsi’s logo. From BevNET: After few minor changes, the logo was finally redesigned in 2008–2009. Pepsi Pepsi reportedly spent $1 million on this logo redesign in 2008. The redesign was made in 2008 by The Arnell Group, which was said to have received $1,000,000 for the job. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. Everyone figured they had just ripped off the Obama logo. From AdAge: The drink is mainly marketed to people in the 12-30 year old demographic group, creating a connection to activities like extreme sports and to the video game culture.” – wikipedia, mtn dew, because the coca cola can is fire engine red. How Prototyping Can Be Used as a Critical Thinking Tool to Visualise Future Unknowns, 3 Key Skills for Top-Notch Instructional Designers, 5 Steps to Designing Better Digital Products for Women, The Impact of Introducing a Virtual Assistant to National Parks. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. Pepsi logo redesign brand manual from 2008 is the most hysterical professional document I’ve ever seen this will make you laugh your ass off by the time you get to the end. After the rise in nationalism during World War 2, Pepsi added the blue colour in its logo. Pepsi's strategy for regaining share involves $1.2 billion, a complete packaging, merchandising and marketing overhaul and a reduced reliance on BBDO. 0.5b 0.5a 8. The World War carried a wave of patriotism and the blue colour was introduced in the logo at 1950’s. The logo contains many secrets like Golden Ratio, GeoDynamics, Earth’s Magnetic Field, Gravitational Field, Fengshui, Pythagoras Theorem, Mona Lisa, Parthenon, Theory of Relativity, American Flag and even multiple emotions. On October 2008, Pepsi decided to redesign its logo and rebrand many of its product. However, they moved on, bringing in … Mona Lisa is an example. In 2008, the designers presented a completely new logo, in which the inscription is located to the left of the word “Pepsi.” Pepsi Wild Cherry finally received the 2008 Pepsi design in March 2010 and Pepsi One got the redesign in 2012. In my opinion the more modern font for the word mark “pepsi” works well but the overall design of cans and bottles is a bit too cheap. 2009 Although launched late 2008, this logo was officially on cans in 2009. This is a shot at reversing the tides so to speak, I myself have offered free soda while out delivering and received the comments “I don’t drink soda”. 6. In late 2008, Pepsi overhauled its entire brand, simultaneously introducing a new logo and a minimalist label design. It kinda looks like it’s supposed to be a ninja wearing an eye patch to me… But a smile… I just can’t see it. The uppercase letters were replaced. PepsiCo today said it will pour some $1.2 billion over three years into a push that will include sweeping changes to its brands, including what Chairman-CEO Indra Nooyi characterized as a revamp of “every aspect of the brand proposition for our key [carbonated soft drink] brands. and a little early 80’s Avante Garde or the new Helvetica movie! Post was not sent - check your email addresses! Let’s have an insight. It has been used by Artists and Architects, but i was impressed by its use in Pepsi’s Logo. And that’s not even counting the smaller changes for flavor variations like Diet Pepsi and Pepsi Max. A “smile” will characterize brand Pepsi, while a “grin” is used for Diet Pepsi and a “laugh” is used for Pepsi Max. It was true Pepsi. This logo is among the most expensive logos of the world. The red, white and blue colour in the logo represents its pride connection with America. While The white band in the middle of the logo will now loosely form a series of smiles. The Pepsi logo of 2008, cost $1,000,000 The BBC logo, designed in 1997, cost $1,800,00 The BP’s redesigned logo of 2008 cost $211,000,000. Oh well… I don’t like it, regardless of what it looks like or what it’s supposed to be.
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